The New Michael Jordan of Quake/Doom?
Tom's Hardware points out a bunch of cool shit at QuakeCon 2004. The Fatal1ty Quake 3 champion dude has not only his own booth babes, but Abit has licensed the Fatal1ty name for a line of products - basically the Air Jordans of the computing world. There was a shootout against him that sounds like it was a pretty awesome deathmatch. The winner, Daler, got a bunch of stuff. Then they had some crazy Quake 3 and Doom 3 double-elimination tournaments with prizes of $25K, $15K, and $12K for the top three in each one. It sounds like it was pretty cool.